
Coca-Cola's 'New Coke' Disaster
In 1985, Coca-Cola changed its core product's formula to regain share from Pepsi, without testing a side-brand. The backlash was fierce, forcing a switch back to the original formula.
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Strategic missteps by major companies highlight the importance of proactive risk management.

In 1985, Coca-Cola changed its core product's formula to regain share from Pepsi, without testing a side-brand. The backlash was fierce, forcing a switch back to the original formula.

A Kodak employee invented the digital camera, but management resisted disrupting their core film business. Kodak lost its market leadership and nearly went bankrupt.

Yahoo rejected acquiring Google for $1M in 1998, and again in 2002 when the deal failed over a price dispute. Google is now worth trillions, while Yahoo was sold for $4.8B.
Examples provided for illustrative purposes only. Risknado is not affiliated with mentioned organizations. Information current as of November 2025.

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